Gardening and micro-farming have become a privilege for wealthy people. In urban areas and big cities, is barely impossible for people to effort an area to cultivate, and also to buy the resources that are necessary for successful farming.
Problem
When
Fall/2019
Role
Visual Designer
Duration
7 Weeks
Solution
Yarden provides the space, structure, tools, supplies, and inputs needed for agricultural activity. Gardening courses are run by volunteers and there are always daily expert supporters to ensure that the plantations are being successful.
Yarden is a startup created to foster farming and gardening activities in urban areas and big cities.
How it works
To participate, applicants must meet the prerequisites such as proof of income and a good track record. Each location has a weekly fair where gardeners have the opportunity to sell their flowers and harvested food. All products are organic and agricultural practices are all sustainable.
Courses are run by volunteers and there are always daily expert supporters to ensure that the plantations are being successful. Donations have a subscription format, and donors will receive discounts on products sold weekly at trade shows. Donations of space, tools, supplies, and support are also welcome.
Wordcloud
Naming
Moodboard
Styleguide
Logo
Symbol
Clothing
Online Ads
Offline Ads
Information Architecture
Persona
Task Flow
Check What Day and Time the Yarden’s Market of Seattle Is Open
Trigger
Lucy is spending the weekend at her daughter’s house in Seattle and wants to buy some fruits and vegetables for the house.
Precondition
Lucy already knows there is a Yarden in Seattle and just needs to confirm that the weekly fair is on the weekend.
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