Currently, there is no mobile application dedicated to solo travelers to make new connections and discover experiences happening nearby in real-time.
Problem
When
Fall/2019
Role
UI/Visual Designer
Duration
7 Weeks
Solution
A mobile app and social discovery tool that connects people displaying real-time experiences that are nearby, and only happening within the next 24 hours.
Hugah is a mobile app and social discovery tool that provides a curated and personalized list of local events based on user location and preference.
Research
What They Do
People rely on mobile applications when they travel to connect with people and find things to do.
They have shown to use these applications in ways they were not intended to be used.
What if we make their lives easier?
The App
Connect With People Nearby
Meet new people and make friends based on your real-time location and common interests.
Find Experiences That You Like
Get a curated and personalized list of local experiences based on your location and preferences.
Take a Look Before You Go
Discover and join experiences happening around you in real-time and watch stories from these events before you decide to go.
Save Time
Remove the noise by aggregating from multiple sources into one single mobile application.
Competitors
Personas
Moodboard
Wordlist
Name
Hugah is a Danish word for the warm feeling you get while enjoying the good company of friends and all life has to offer.
Logo
Icon
Colors
Blue is the primary color and represents the brand. In color psychology, blue’s color means stability, harmony, peace, calm, and trust. The system colors are used to communicate actions, status, and directions within the interface.
Typefaces
Avant-Garde is a geometric sans serif type that is reminiscent of the work from the 1920s German Bauhaus movement. It expresses the forward thinking and cultural experimentation of the time.
Proxima Nova is a hybrid combination of humanistic proportions with a somewhat geometric appearance. It’s a great system font and matches beautifully with Avant Garde.
Merchandise
IA Map
Proof of Concept 1
Find Something To Do Near Embarcadero
Jessica arrived a day early in San Francisco for work and she is planning to go to Embarcadero to take some pictures. She doesn’t know anybody, but she wants to find something to do afterward around that area.
Task Flow
Prototype
Proof of Concept 2
Show The Stories Of The Full Moon Event
Carolina went to Thailand and attended the Full Moon party last year. A friend asked her what the event was like so she decided to use her Hugah history to show her the stories of the event.
Task Flow
Prototype
Proof of Concept 3
Find a Bar With Beautiful Girls
Ryan is spending a week in San Francisco for work. After a full day of work, he decided to go out to have some fun. He wants to find a bar where he can find a beautiful girl to hang out with.
Task Flow
Prototype
Website
Advertising
